Nvidia RTX 50 price tracker: full lineup, MSRP vs. street
Seven RTX 50 models, one official MSRP list that has not changed since January 2025, and a street-price gap that is widest at the top of the stack and on cards with more VRAM. This page tracks every model against its list price, and what the two 5060 Ti variants reveal about VRAM specifically.
Which RTX 50 card has the biggest markup over MSRP?
An RTX 5090 lists at $1999 MSRP but sold for about $4999 as of Sep 1, 2026, a +150% premium. An RTX 5060 at the bottom of the lineup, $299 MSRP, sold for about $448, +50% over. Every Nvidia MSRP on this page is unchanged from its original 2025 launch; the entire gap is street-level pass-through of the three 2026 kit-price hikes plus ordinary scalping.
Every RTX 50 model, MSRP versus street
Full RTX 50 lineup against official MSRP. The smallest markups sit at the bottom of the stack, and the two 5060 Ti variants (identical die, different VRAM) show how much of the gap is memory: the 16GB card carries more than twice the 8GB card's premium.
| Item | Reported street price | Official MSRP |
|---|---|---|
| RTX 5090 | $4999 | $1999 |
| RTX 5080 | $1549 | $999 |
| RTX 5070 Ti | $1119 | $749 |
| RTX 5070 | $900 | $549 |
| RTX 5060 Ti 16GB | $761 | $429 |
| RTX 5060 Ti 8GB | $500 | $379 |
| RTX 5060 | $448 | $299 |
| Model | VRAM | MSRP | Street | vs. MSRP |
|---|---|---|---|---|
| RTX 5090 | 32GB | $1999 | $4999 | +150% |
| RTX 5080 | 16GB | $999 | $1549 | +55% |
| RTX 5070 Ti | 16GB | $749 | $1119 | +49% |
| RTX 5070 | 12GB | $549 | $900 | +64% |
| RTX 5060 Ti 16GB | 16GB | $429 | $761 | +77% |
| RTX 5060 Ti 8GB | 8GB | $379 | $500 | +32% |
| RTX 5060 | 8GB | $299 | $448 | +50% |
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Nvidia GPU prices: frequently asked questions
- Which RTX 50 card has the biggest markup over MSRP?
- The RTX 5090, at about +150% over its $1999 MSRP as of Sep 1, 2026. The smallest markup belongs to the RTX 5060 Ti 8GB at about +32%, with the RTX 5060 at about +50%. Enthusiast demand and the tightest supply both concentrate at the top of the stack, and VRAM-heavy cards such as the RTX 5060 Ti 16GB now carry a bigger markup than the RTX 5080.
- Why does the RTX 5060 Ti 16GB cost so much more than the 8GB version?
- Because the two cards are otherwise identical and the gap is almost entirely the extra VRAM. The 16GB card, at $429 MSRP, sold for about $761 (+77% over list), while the 8GB card at $379 MSRP sold for about $500, +32% over list. Doubling the VRAM is the single variable between them, and it adds about 45 points of markup.
- Has Nvidia changed official RTX 50 MSRPs in 2026?
- No. Every MSRP on this page (RTX 5090 through RTX 5060) is unchanged from its original 2025 launch price. What has moved three times in 2026 is the price Nvidia charges board partners for the GPU-and-memory kit, which shows up in street prices rather than the official list.
- Which RTX 50 card is the best value right now?
- By markup over MSRP, the RTX 5060 Ti 8GB, at about +32% over list as of Sep 1, 2026, followed by the RTX 5060 at about +50%. Anyone shopping by markup rather than raw performance should start at the bottom of the lineup and avoid paying for extra VRAM unless the workload needs it.
How to read an RTX 50 price today
The number that matters when shopping is not the MSRP, it is the gap. Nvidia has not moved a single official RTX 50 list price since the 2025 launch, so every dollar of the +150% premium on a 5090 and the +50% on a 5060 is happening below the sticker: three separate 2026 increases in what Nvidia charges board partners for the GPU-and-memory kit, plus whatever the retail channel adds on top. An unchanged MSRP in a shortage is a communications decision, not a pricing one.
The premium scales with the card, and that ordering is the useful signal. Supply is tightest and demand least price-sensitive at the top of the stack, so the flagship absorbs the increase worst while the cheapest 8GB cards carry the smallest markups. Anyone optimising for dollars rather than frames should shop from the bottom of the lineup upward, which inverts the usual advice to stretch one tier higher.
Memory capacity is the other axis, and it now costs more than the die it sits next to in relative terms. The two RTX 5060 Ti variants are the cleanest natural experiment in the lineup: same silicon, same board, different VRAM, and the denser card carries +77% over list against +32% for the lighter one. That is the GDDR shortage showing up in a single product pair, and it is why VRAM capacity is now a price question rather than a spec-sheet one.
Where this fits
This page is a spoke off the GPU price tracker, which carries the compounding kit-price hike cascade, the buy-or-wait verdict table, and the full method note. The sibling trackers are amd gpu prices and why vram costs so much.
For the analysis behind the numbers: why GPU prices keep rising in 2026 walks through the full kit-price mechanism, and the 2026 memory shortage explained covers the reallocation of wafer capacity that started it. The memory price tracker and its HBM tracker follow the same shortage one level upstream.
Sources
- RTX 5090: Tom's Hardware (Zotac Solid OC, Newegg), lowest current US listing, September 1, 2026
- RTX 5080: Tom's Hardware, lowest current US listing, September 1, 2026
- RTX 5070 Ti: Tom's Hardware, lowest current US listing, September 1, 2026
- RTX 5070: Tom's Hardware, median of Newegg listings, August 10, 2026
- RTX 5060 Ti 16GB: Tom's Hardware, lowest current US listing, September 1, 2026
- RTX 5060 Ti 8GB: Tom's Hardware, lowest current US listing, September 1, 2026
- RTX 5060: Tom's Hardware, lowest current US listing, September 1, 2026
- Tom's Hardware (2025-01). Nvidia announces RTX 5090 for $1,999, 5070 for $549. https://www.tomshardware.com/pc-components/gpus/nvidia-announces-rtx-50-series-at-up-to-usd1-999